About David Trainer
Assisted Living Growth Partner
Operator + Sales Hybrid
I've spent years on both sides of the table: running operations inside assisted-living facilities and building marketing systems that actually convert. This hybrid background means I understand what happens when a lead walks in the door—and what should happen before they do.
Most marketing consultants don't know how intake workflows impact conversion. Most operators don't know how to structure campaigns that drive qualified tours. I bridge that gap.
Values
- Integrity — I tell you what needs fixing, not what you want to hear. No inflated projections, no agency fluff.
- Clarity — You'll know exactly what I'm doing, why it matters, and how we're measuring success. No black boxes.
- Measurable Results — Every engagement starts with baseline metrics and ends with clear improvement. If it's not trackable, it's not worth doing.
Credentials & Experience
RCFE Admin Experience
Hands-on experience running assisted-living operations, understanding compliance, staffing, and day-to-day facility challenges.
CRM Optimization
Built and configured CRM systems for multi-property operators, automating follow-ups, tracking response times, and eliminating lead leakage.
Census Growth Systems
Designed end-to-end marketing and admissions workflows that have consistently increased occupancy and reduced cycle times across facilities.
Let's Talk
If you're looking to grow occupancy or fix admissions flow, I'd love to hear about your facility.